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February, the Siren ARchetype, and the Audacity of My Lungs

  • Feb 16
  • 4 min read

Abstract art of a cassette tape with colorful soundwaves and a starry background, creating a retro and dynamic visual mood.
Image from The Wild Unknown Archetype Deck by Kim Krans. All rights reserved.


The Siren ARCHETYPE Visited and All I got was 2 inhalers, some steroids, and the truth


I’ve been thinking about the February Archetype a lot this month. Probably because I haven’t been able to breathe normally since January, and it turns out that changes how much bullshit you’re willing to entertain.


When your lungs are tight, performance drops off fast.

You don’t explain as much.

You don’t soften the edges.

You stop singing for people who were never really listening anyway.


That’s where the Siren came back into the room for me. Not the sexy one, not the Pinterest mermaid one, but the older version.

The inconvenient one. The one who tells the truth and doesn’t check if you’re ready for it.



What the Siren Actually Was (As I’ve Come to Understand Her)

At some point this month—probably while pacing my living room trying to get a full breath in, I went back and actually reread the Siren lore instead of relying on the watered-down version we’ve all absorbed.


The original Siren is way less sexy and way more unsettling.

She wasn’t a mermaid.

She wasn’t chasing anyone.

She wasn’t even trying that hard.


In the early stories, Sirens stayed where they were. They didn’t hunt. They didn’t pursue. They didn’t beg for attention.


They just… knew things. Too many things. Past, present, future.

The whole picture, all at once.

What they offered wasn’t pleasure.

It was information.

And not the kind that’s nicely timed or politely dosed. The kind that lands all at once and messes with your ability to keep moving like nothing changed.

That part tends to get erased when the Siren is rewritten as a seductress. It’s easier to blame desire than to deal with the idea that truth itself can be destabilizing.




Why the Sailors Actually Died (And Why I Care)

This is the line I keep coming back to, because it feels way too relevant right now:


The Sirens didn’t kill sailors. The truth did.

The sailors stopped rowing. Not because they were weak.

Not because they were distracted.

Because you can’t keep moving the same way once you actually see what’s going on.


Their forward momentum collapsed.

Their bodies stalled. Everything paused.

Truth interrupted function.


And that’s what this month (and my whole ass respiratory system) has felt like for me.


My body has been very clear: you don’t get to keep pushing forward while ignoring what you now know.


You don’t get to sing your way out of this, and you don’t get to yes yourself back into a smaller life.

You don’t chase people.

Especially not people who were never aligned with MYQB in the first place.



A Siren Without a Song

I’m usually pretty chatty. I can fill space like it’s my job. Ideas, strategy, reframes, good vibes, “we’ll figure it out,” a light CTA tucked in for fun. This has historically worked out fine for me.


Unfortunately, my lungs have decided to file a formal complaint.


This month, asthma showed up less like a health issue and more like a hard stop. Tight chest. Shallow breathing. Long pauses where my body says, actually, no more talking right now, mid-sentence if needed. Extremely rude. Very effective.


And the thing is—it doesn’t feel random. It feels specific.

Like my body looked at my calendar, my workload, and a few lingering misalignments and said, absolutely not.


We are not processing this through vibes anymore.

There’s a lot of talk about lungs holding grief, burnout, emotional residue. I don’t know exactly how much of that is science and how much is pattern recognition, but I do know this: when something is energetically off, my lungs clock it before my brain does.

Burnout doesn’t show up as a thought. It shows up as wheezing.



Staying With the Truth (Without Making It a Whole Thing)

I don’t experience the Siren Archetype as a muse. I experience her as the moment I realize I can’t keep doing something the way I’ve been doing it. She’s more like a systems alert that I don't get to snooze. She shows up when illusion has been running the show for too long.


When momentum keeps going but meaning quietly drops out.

When the plan technically works, but something about it feels off in a way you’ve been ignoring.


A Siren without a song doesn’t campaign for attention. She doesn’t convince. She doesn’t optimize. Once she’s in the room, denial stops working.


And honestly, that’s exactly where I am right now.

Not singing. Not selling.

Not explaining myself into something more palatable.

Just staying still long enough to see what’s actually true before I decide what moves again.


If that makes some people uncomfortable or confused?

Yeah. That’s useful information. Discomfort is data.

The Siren owns 99% of this company.



About Amanda — the Entraprenotsure™ behind MYQBI'm a queer, neurodivergent, recovering perfectionist who built a business out of grief, creativity, and way too many browser tabs. I’m not here to give you a one-size-fits-all formula. I’m here to help amplify your voice, your rhythm, and a way of showing up that feels like you.


Amanda Guadalupi, founder of Mind Your Queer Business sits at a wooden desk with a keyboard. Neutral expression, dim room lighting.

I started Mind Your Queer Business for the misfits, the feelers, the overthinkers, and the creatively stubborn—especially those building empires in nap time increments. Around here, we build brands and marketing strategies that actually make sense for who you are, not who the internet told you to be. If you’ve ever felt like entrepreneurship wasn’t built for someone like you, good news: you get to rebuild it.


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